Coffee Package Design

Visual Identity, Illustration, Graphic Design, Package Design
Items : Coffee bags, coffee box(Outdoors), filter coffee package, name card.
Client : BING TUNG COFFEE ROAST
About This Project
"Everyone can make the best coffee at home."
BING TUNG COFFEE ROAST is established by Karen, a coffee cupping master, who can taste different coffee by the "smell".
Our mission was to create a fresh vision that evokes a sense of people working and relaxing at home while enjoying a cup of coffee.
Idea Keywords
Young, home, coffee aroma, diversity, vivid
Project Goal
1. Cost control :
We suggested using public version packaging with stickers. Stickers can be used on different package.
2. Use for different coffee beans :
The design created a blank space for labelling name of coffee beans and the date of roasting.
3. Unique :
Using illustration to create a unique brand identity, as nowadays the coffee brand in the market were seldom illustrations.
Old Design
New Design